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PEST
CONTROL CANADA
Business
Promotion on the Internet
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Promotion on other web sites
Having your own web site may be a total waste of your time and
money if is is not being
visited by qualified potential customers. Having your business visible on
the internet is a priority.
Whether or not you have your own web site, the internet offers
numerous opportunities
to make your business visible to thousands of qualified potential
customers.
How?
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If you want qualified prospects, then your business
should be visible on web sites
where people are looking for pest control information.
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Your business should be visible on web sites that relate to
your geographic service areas.
Where?
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Pest Management Associations:
Most pest control associations will publish a list of member
companies on one of their
web site pages. (NPMA, SPMA-Ontario,
SPMA-British Columbia.)
If you are a member be sure you are listed.
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Pest Management Information and Directory Web sites:
There is only one pest control web directory in Canada that
is dedicated to serving all Canadian pest professionals and Canadian
consumers. PestControlCanada.com
This is the best place to have your business listed.
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How it Works:
Your business listing in the PestControlCanada.com directory
will be seen by prospects that are definitely looking for pest control
information. Qualified prospects.
Because PestControlCanada is well
positioned in the search engines, when anyone searches for pest
information relating to your service area, or any part of Canada, they
will likely find the information they want on PestControlCanada.com
and then be led to the directory where your business is listed.
Your business listing in this
directory will be seen by prospects in your geographic area of service.
Almost every page of this web site encourages visitors to use the
directory:
"Find a Pest
Professional In Your Area" which provides
easy navigation to your directory listing.
Click here for listing
information and to add your business listing. |
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Other web directories. Try to have your business listed in local community
internet directories (Chamber of
Commerce, etc.)
By surfing the internet and searching for pest control information you will
discover web sites that provide links to related sites. If you have a
web site, you may be able to have your web address (link) place on some of
these sites. Remember, you want qualified prospects in your service
area to see your web site.
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Advertising on other web sites. There are only a
few web sites that may be worth considering to place your ads. Local
business web directories may work if they have enough qualified visitors and
the rates are reasonable. Some related business web sites in your area
may sell ad space. (Example: local building supply or home maintenance site)
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Free exposure. If you want to show off your knowledge
about pest control and get exposure for your business, look for web
sites that publish questions from consumers. Submit your answers and comments
being sure to include your business name, location and web site address.
The best on is
"Ask the pest
professionals" on the Pest Control Canada web
site.
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Get your own web site.
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Promote your web site( if you have one): This is a
process not a project. It should be a routine daily or weekly task, just like
book keeping.
Do's and Don'ts for Building Your
Site's Link Popularity
Link popularity plays an important
role in the visibility of your Web site. Without other sites linking to you,
you're unlikely to climb to the top of the search results. In fact, some engines
require at least one or more links coming to your Web site or they will drop you
from their index.
Unfortunately, there are no free rides
when it comes to building link popularity. It takes hard work and dedication,
but it certainly is worth the effort. After all, how many poorly optimized sites
have you seen that are in the top 10 rankings, when the only thing going for the
site is a strong link popularity? Optimizing the content of your page is
certainly critical, but you must combine this with link building.
So, let's look at some do's and don'ts
to consider when trying to build your link popularity.
Do's
- When you visit related sites, look to see if they offer guestbooks or
forums. If they do, post a message, and include your URL in your signature.
- Concentrate on related and important links only. Sheer numbers are no
longer important. What's important is that the more popular sites on the Web
link to your site, as well as making sure that the links pointing to
your site are relevant to pest control, home maintenance, building inspections
and health issues related to pest problems.
- List your site in one or more of the major directories such as Yahoo!,
Looksmart, and Open Directory Project. Open Directory is free, so it's a good
place to start. Also, see if your site is relevant to a particular About.com
area, and submit it to the guide.
- Visit Link Popularity Check
and search for your competitors. Start visiting the sites that are linked to
your competitors, and write to see if they'll consider linking to your site.
- Create a list of links before you ever contact sites for linking purposes.
If the company sees that you've already added their URL to your list of links,
they'll be more apt to add your link on their site in return. Again,
concentrate on related links only.
- Consider what other fields are related to your particular industry and
concentrate on getting links from those areas. You won't want to add competing
sites to your link page, but you probably won't mind adding links to sites
that aren't direct competitors. For example, if you have a site that sells
needlework kits, you won't want to list other sites that sell needlework kits.
However, you probably won't mind linking to sites offering related products,
such as sewing baskets, books on needlework, or online sewing classes.
- Consider setting up separate theme-oriented domains and link all of your
domains together.
- Offer a discount on your goods or services for anyone who agrees to post a
small graphic on their site that links back to your site.
- Create a testimonial page, and write a brief testimonial about any Web
site that you'd like to get linked to your site. Inform the site of the
testimonial, and encourage them to link to the page.
- Or, write testimonials of particular products, and sign the testimonial
with your name and URL. Send the testimonials out to the individual companies,
and tell them how much you've enjoyed using their products. Many companies
will place testimonials in particular areas of their site, and they're
delighted to get rave reviews about their products.
- Offer awards on your site, and give out little graphics that link back to
your site.
- Set up an affiliate program, which is an excellent way to boost link
popularity.
AssocTrac is a good example since you host it on your own server.
Affiliate services that require your affiliates to link to their server will
not help your link popularity rating.
- Visit the Reciprocal Linkage Topics area of
Webmaster World
forums and look for new ideas for building link popularity
- Become a content provided in your focus area, and get your articles posted
across the Net in related areas.
- Are there any professional organizations related to your industry? If so,
do they have pages of links?
- Develop a plan for boosting link popularity, and then stick to it. Pledge
to get so many new links a week. Consider hiring a high school or college
student at minimum wage to work for you, if needed.
- The best link analysis tool on the market is
Optilink. It will analyze your
own Web site's complete linking structure along with your competitors and show
you exactly what areas you need to work on.
While exchanging links with popular sites is important, be aware that with
Google, the more outgoing links you have, the more your link popularity score
may be reduced. Therefore, links to your site are more influential when you do
not have to link back.
Don'ts
- Don't participate in link exchange programs or link farms. Google will ban
sites that participate in link exchange programs, and many of the other major
engines have also expressed their dislike of artificially created link
popularity.
- Don't make the mistake of thinking that link popularity isn't important or
necessary. High link popularity combined with some basic keyword optimization
is sometimes all it takes to achieve top rankings. It's crucial, in many
cases, to the success of an online business.
- Don't use redirects on those sites pointing back to your main site if you
create separate theme focused sites for the purpose of boosting link
popularity. Rather, create a mini site at the new URL with several pages of
good, solid content, and then visibly link back to the main site.
- Don't share the same IP address for each domain if you interlink multiple
domains that you own. All domains should have unique IP's.
- Don't bother with free-for-all pages. Many bulk submission products submit
to these. Generally the only thing these pages will guarantee is an increase
in spam email if you participate.
In Conclusion
Devote some time and energy to the building of a solid link popularity for
your site. Not only will it help your site in the rankings, but it will more
than likely increase your traffic as well.
Back to "Promoting Pest
Control On the Internet"
Back to:
"Pest professionals web site guide"
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